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        1 - Typology of Cultural Tourism Action (Case Study: Mashhad pilgrims and tourists)
        Sahar Eghbali Mozhgan  Azimi Hashemi Hamed Bakhshi
        This study analyzes different types of cultural tourism action and its influencing factors among the pilgrims and tourists in Mashhad. The authors’ theoretical approach is a combination of motivation, attitude and Bourdieu’s capital theory.In this research required data More
        This study analyzes different types of cultural tourism action and its influencing factors among the pilgrims and tourists in Mashhad. The authors’ theoretical approach is a combination of motivation, attitude and Bourdieu’s capital theory.In this research required data were collected by means of a questionnaire with the sample size of 302, pilgrims and tourists, in Mashhad during March 2013(Iranian New Year holidays). Based on the research findings, the cultural tourists are divided into three categories: “specific cultural tourists” including tourists whose traveling aim is visiting cultural destination, “general cultural tourists” including tourists that during their travels, they will visit cultural destinations as well and “incidental cultural tourists” including tourists that accidentally and unknowingly will visit cultural destinations. Also, the results indicated that facilities will affect both attitudes and motivations toward cultural travel. Coefficient of determination model showed that the entered variables explain 45 % of the dependent variable variations (cultural travel action) and education level have the greatest effect on the variable of cultural travel action. Regarding the results, there are appropriate potential in order to promote cultural tourism, which will help tourists to gain more experiences while visiting cultural attractions and /or taking part in cultural events. Furthermore, it seems educated people are the main participants of this type of tourism. Manuscript profile
      • Open Access Article

        2 - The Effect of E-tourism on the Purchase of Tourism Services and its Conformity with the Behavior of Iranian Tourists
        Reza Minaee Farshid Namamian Fakhrodin Maroofi Alireza Moradi
        Tourism will soon become the largest service industry in the world with the help of IT. Social networking platforms, which have become prevalent via mobile data, are valuable tools that contribute to the information and telecommunication technology (ICT). These platform More
        Tourism will soon become the largest service industry in the world with the help of IT. Social networking platforms, which have become prevalent via mobile data, are valuable tools that contribute to the information and telecommunication technology (ICT). These platforms, which provide interactions and exchanges of various contents among the users, have developed new lifestyles and behavioral models among the tourists. Marketers must enjoy the online social networks and e-tourism to increase their competitiveness, market share, and the generated profit by providing the tourists with some services tailored to their demands. Upon reviewing 100 relevant qualitative and quantitative studies, we used an interpretive structural modeling (ISM) approach to present a model with five primary themes, in order of priority: a major environment, managerial factors, individual factors, group factors, and marketing factors. Through these factors, social networks affected tourists’ behaviors. The model was then tested on Iranian tourists’ behaviors using qualitative and quantitative statistical methods. Results could be used by virtually all marketers and activists in the tourism industry. Manuscript profile
      • Open Access Article

        3 - Analyzing Ideological Attitudes of Modern Tourists Towards Visiting Natural Attractions: A Case Study of Tourists Visiting Western Kalate of Bastam District, Shahrood County
        tahereh sadeghloo fahimeh jafari fahimeh karimiyan
        This applied study sought to investigate the ideological bases and theoretical attitudes of tourists of modern tourists towards the environment and their behavior in this regard using a descriptive-analytical approach. The unit of analysis is the tourists who visited th More
        This applied study sought to investigate the ideological bases and theoretical attitudes of tourists of modern tourists towards the environment and their behavior in this regard using a descriptive-analytical approach. The unit of analysis is the tourists who visited the Kharghan and Western Kalateh districts in Bastam district, Shahrood County. Due to the lack of accurate information on the number of tourists visiting the study area, the current study used Cochran's formula (applied in cases of unknown communities) to determine the sample size of the study. Accordingly, 140 tourists were selected, to whom a relevant questionnaire was administered. The results of the study indicated that the aesthetic-mental attitude of the tourists towards nature (with an average of 4.78) exerted the greatest influence on their behavior towards the environment, suggesting that most of the tourists do not seek economic benefits in visiting tourist areas. In other words, the tourists do not follow a utilitarian attitude in visiting nature. Moreover, the results revealed that the attitudes of professional tourists (those who are actively engaged in tourism) towards nature differ from those of non-professional tourists. According to the results of the t-test performed on two independent samples, women and men possess different ideological attitudes towards nature, making them behave differently towards the natural environment. Furthermore, a positive direct correlation was found between age and the ideological attitudes of tourists towards nature, indicating that the attitude towards nature changes with an increase in age, which in turn affects the behavior of tourists towards the environment. Manuscript profile